During my tenure at Canal Jean Co., once a major tourist mecca for fashion mavens in SoHo, NYC, I wore many hats. Initially hired as an art assistant, I later led their busy display department, and rose to the position of Art Director. In this capacity I was responsible for all window and interior displays for this expansive, sprawling store.

I then took control of all graphics for the store, building an in-house advertising department from scratch, hiring photographers and models, directing photo shoots, sifting through the results and designing advertising campaigns, writing copy... I also designed a line of t-shirts and the store's first website, as well as producing several live events, including two fashion shows.

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